Friday, June 6, 2014

"Home Care. It's Everyone's Concern."

Brennen and I are featured in a new ad campaign called Home Care, It’s Everyone’s Concern.
This campaign aims to increase government funding for home care, and bring attention to the vital service that home care workers provide to thousands of families in Newfoundland and Labrador. The ads will be shown on CBC and NTV, as well as in theatres. I recorded the radio ad as well, which is being played on multiple stations.  Listen HERE!

I hope that in addition to its goal of increasing funding to home care workers, this campaign will also open a discussion around home care and the need for it to be readily available to all families who require the service.


For Immediate Release:
Friday, June 6, 2014

NAPE Hosts Home Care Workers Conference

Public relations advertising campaign to be launched 

ST. JOHN’S, NL – Home care workers, who are members of the Newfoundland and Labrador Association of Public and Private Employees (NAPE), are meeting in St. John’s this week. The Home Care Worker Conference, hosted by NAPE, is being attended by over 65 home care workers from agencies across the province. The conference is being held Thursday, June 5 and Friday, June 6.

“This conference is about bringing home care workers together to educate and share their experiences in the home care field,” said NAPE President Carol Furlong. “This conference is also an important opportunity for these workers to prepare for collective bargaining negotiations for this group which are set to begin in the coming weeks.”

“Home care workers provide an invaluable service to the people of this province and play a crucial role in providing care and support to some of our province’s most vulnerable. Despite this reality, these workers are making slightly more than minimum wage,” continued Furlong. “Government must give home care the funding it deserves. This will be our message in the upcoming negotiations and this conference will help us reach that goal.”

Today, NAPE will also be officially launching a public relations advertising campaign at the conference. The ‘Home Care, it’s everyone’s concern.’ campaign brings attention to the vital service home care workers provide to thousands of families and their loved ones across the province and calls on the provincial government to increase funding for home care.

The 2014 NAPE Home Care Conference will feature workshops, guest speakers, and panels covering a wide array of important home care, bargaining, and labour issues.

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